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FreshSpectrum

Dissemination that Actually Works

After the Report Factory

Your work isn’t finished when the report ships. It’s finished when an insight gets used.

A teenager with an Etsy shop is often better at getting their work seen than well-funded research and evaluation teams. That’s because most teams don’t have a modern strategy—just old, invisible habits built before the internet was a thing. Let me show you how to move past the factory line.

Current and Former Clients Include

Main Content

Hi, I'm Chris Lysy

I have a master's in sociology and have been a researcher and evaluator for over 20 years. I know exactly how these systems are built from the inside.

But everything I know about modern dissemination comes from writing hundreds of blog posts and drawing thousands of comics over the last 15 years. It's time for a change, let me be your guide.

The FreshSpectrum Way

Organizations spend a lot of time and money fixing the wrong problems. It's time for a mindset change.

1. The Strategy

Your job is not sharing reports, it's communicating insights. That's why I built my Theory of Use framework.

2. The Diagnosis

A better PDF with nicer graphs is not enough to fix the problem. In this post I show you why.

3. The Manifesto

While the world continues to change, reporting is stuck in the past. It's time for a change.

Cover image for Compelling Qualitative Data Visualization: A practical guide to illustrating qualitative reports. Written & Illustrated by Chris Lysy

4. The Craft

Our qualitative visualization problem is really just an illustration problem. This book will help you fix yours.

Talking Strategy – Short Reads

Showing the Work – Before & Afters

Like the comics?

That's just a sample, want to see more? Check out my big gallery featuring 128 evaluation cartoons for presentations and blog posts.

Consulting

There's a missing step between what your team produces and what your audiences actually use. I help evaluation and research teams close that gap by diagnosing what's getting in the way, then building the resources that make insights land.

Read more about my approach / Book a Discovery Call.